 If you are in your 50s (or beyond), perhaps you are experiencing the same strange feelings that I am. Do you occasionally long for the "good old days," when your business seemed to make more sense -- and no matter how much of a struggle it actually was, it seemed much better than it is today? If so, you remind me of just about every old timer that I've ever met. Does this make me (and possibly you, too?) "over the hill?"
The MigrationThe particular issue that I am bothered by now is the migration of the subcontract test companies from accommodating the test equipment requests and requirements of the fabless semiconductor companies to forcing their choices back upstream. Let's review the three dominant test subcontractor ATE purchasing models. ClassicThe first one is "Classic." In this mode, the subcon gets a request to purchase a particular test platform from their customer. With the high likelihood of substantial downstream business, but without guarantees, the subcon would buy equipment whether it was more of what they already had or based on a new platform. It was one of the components of success for new fabless companies that needed new test technology. It was also part of the fundamental ability of new fabless semiconductor companies to be more flexible and outmaneuver the large IDM manufacturers. Left Holding the BagThe subcons have largely dumped this model. The reason: They were left holding the bag when the industry collapsed in 2001 with lots of unsecured capacity that only recently became absorbed. This scenario also eliminates one of the prime attractions for this model, however, which is the reduction of risk and the availability of innovation to the fabless semiconductor community. The newest test capital trend is the "no risk to the subcon" plan. Many subcons are refusing to adopt new platforms in most cases and are refusing to purchase extra units of existing ATE until their contracted capacity requirements are over 100 percent of the new unit. Refusing BusinessThey are actually refusing business in some cases before bringing on more capacity. In other cases, they are having serious disagreements with their large customers before purchasing more equipment. If you are a small customer, don't even bother having the discussion! I have personally seen subcons tell their customers that he -- the customer -- will have to buy the new equipment and consign it at no cost. These subcons have eliminated their role as risk moderators for fabless companies! Shared RiskThere is a third model - the "shared risk" version. Each side buys have the capital. The leverage each side has is self-evident, and it is clearly the bridge between classic and no risk. What this means is that one of the arms of flexibility and advantage for the fabless community has now been cut off. Most fabless companies are now forced to use whatever is popular, as opposed to what is optimal. The larger fabless companies can take matters into their own hands a bit and buy some of their own ATE, but even the largest are not usually set up for that. Totally flexible back-end manufacturing has been a key part of their business model. A Brick on the BackThe no risk model is just the latest brick on the back of fabless companies. The fabless community has already lost differentiation in wafer fab, assembly and to an extent in design. When the history of fabless enterprise is written, I wouldn't be surprised to find that the backend subcons helped kill the fabless semiconductor companies. Of course, the fabless companies won't just "take it" forever, either. Instead, I suspect that as they become more frustrated with the existing subcontract test and assembly base and the new "un-service" models. They will continue to search for new providers, and those new providers will spring from the growing markets in China and perhaps India. I say India, because India has announced big initiatives, including a fab. In practice, however, I suspect they will have a viable test and assembly infrastructure well ahead of their fab. The opportunity left open by the old guard test and assembly companies will be too easy to exploit with the Indian talent pool. The reason this will occur is that assembly and test just don't take as long to become productive as wafer fabrication plants. Customer-OrientedThe reason that the new Indian plants will become successful is that culturally, the Indians are very customer-oriented and have a lot of well educated people with which to staff an assembly and test industry. Finally, having a few test facilities would really complement the already existing design houses in India. This is all conjecture, of course. That said, it is continuing to be a world of change. Just like our parents, we find that nothing will happen the way we want it to just because we wish it so, and this is especially true of the semiconductor economy. Change is good, when you are on the "good side" of it, so we all continue to work to be on that side. Still, as the bones get older, don't you wish that the ride would stay still at a comfortable spot for just a little while?
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